“They said that I would get 100,000 streams on two of my songs,” the singer recalls. Jvanz found one that agreed to aid him - for a $2,000 fee, the company promised to reach out to a network of independent playlisters with dedicated followings on Spotify and make sure they added Jvanz’s songs to their collection. So he started to ask around about marketing companies that could help increase his music’s exposure. “You can’t just put out a song and hope you’ll be the lucky guy who goes viral.” “There’s a lot of competition,” Jvanz says. He released his first EP in 2019, but like thousands of artists who upload their music to Spotify daily, no one cared. Catherines, Ontario with a flexible voice and a lancing falsetto. Jvanz is a 20 year-old aspiring artist from St.
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